Could the New Orleans Arena be getting a new name? A big local industry is considering it, but who it is may surprise you. It’s not a local corporation — it’s the local seafood industry.
The Louisiana Seafood Promotion and Marketing Board is considering a sponsorship that would rename the arena the “Louisiana Seafood Arena.” Harlon Pearce with the board said renaming it “The Louisiana Seafood Arena” would be a great way to counteract negative publicity from the BP oil spill — they would even use BP’s money to help pay for the sponsorship.
“Since the BP oil spill, we got $30 million for marketing and branding, so we’re trying to capitalize on the use of that money,” said Pearce.
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