The Advocate is laying the groundwork to reach into the New Orleans market as that city’s Times-Picayune scales back its daily print newspaper coverage to three days a week.
The Advocate’s front page will be reworked for a New Orleans edition that reflects more of the city’s news, said Richard Manship, president and CEO of Capital City Press.
“This has to have significant news in it,” he continued. “This is not just an attempt to sell more papers. We will be trying to cover the news in New Orleans.”